Honikoi ホニコイ

地元標津の新鮮な魚産物を気軽に買える直売所として
2023年にオープンしたホニコイ。

鮮度への徹底したこだわりから、漁獲されたその日に加工された
ホッケやイクラ、タラコ、新巻鮭などの新鮮な魚介がずらりと並びます。

上田組との親交も深く、
共同で開発したシマエビの紹興酒漬けは売り切れ続出の大人気商品。
エビのサイズや紹興酒の選定、調味のバランスにまでこだわった逸品です。

標津牛乳を使ったソフトクリームや、パン、
新たな標津土産「ホニちゃん焼き」も大好評。
観光客はもちろん地元の人々にも愛される、
標津の食を幅広く取り揃えたアンテナショップです。

Opened in 2023, Honikoi is a local direct-sales market where visitors can easily purchase fresh seafood caught in Shibetsu.

With an uncompromising commitment to freshness, the shop offers a wide selection of seafood processed on the very day it is landed— including Atka mackerel, salmon roe, cod roe, and salted salmon.

Honikoi also has a close partnership with Ueda-gumi, and their jointly developed specialty, shao­xing-marinated shima-ebi (Hokkai shrimp), has become a hit product that frequently sells out. Every detail—from shrimp size to the choice of Shaoxing wine and the balance of seasoning—has been refined to perfection.

The shop also serves soft-serve ice cream made with Shibetsu milk, freshly baked bread, and the town’s new beloved souvenir, Honi-chan Yaki.

Loved by both tourists and locals, Honikoi is an antenna shop showcasing the full variety of Shibetsu’s culinary delights.